Tag Archives: project3.2
#project3-2
Re-updated Helvetica poster. Did my…
Re-updated Helvetica poster. Did my best to take into account much of the critiques from last class. I’m a little concerned that I may have reverted to some of the issues I had before, namely that the poster is segmented into two sections, but I think it works here and that it gives off the look of a movie poster, which helps communicate what the event is.
Here’s my revised Helvetica poster!…
Here’s my revised Helvetica poster! Apologies for the delay — my InDesign decided to start glitching for a bit but I just got it to work again. The comments about my last poster were primarily about the fact that it looked more like a poster for the movie itself rather than a screening, so I reorganized the information to hopefully better reflect the actual event it’s supposed to be advertising.
Two posts in a row!…
Two posts in a row! It’s 6:00 am here in Korea.
Pulled a pleasant all-nighter catching up with everything.
Here’s my second version of the Helvetica poster. I’m not sure if I stuck to the rules by doing this, but I needed to use some boxes to show that my poster is about the letterpress.
Helvetica Poster Redesign
Hi guys, I apologize for the bit of a late upload, but here is my Helvetica poster redesign! I ultimately decided to utilize the white(black) space within the swiss flag more in this design and balanced the rest of the text above and below the title of the movie. I had to finagle the upload a little because for some reason the png version of this file would not copy over correctly and the HELVETICA wouldn’t be centered. Thanks to you all!
Hey guys! I decided to…
Hey guys! I decided to keep my original format for this one but reduce the size of the top left text and the middle text to add a bit more white space. I wanted the wider white space to kind of take away from the “rom commy” feel of my original poster and give it a cleaner feel. I do, however, worry that my poster is still a bit rom commy because I can’t quite tell what rom commy is if I’m being honest. I would love any feedback on my poster if it still feels a bit cheesy. I also just pushed all the text to the margins to keep the clean and uniform feel.
Here’s my Helvetica poster! this…
Here’s my Helvetica poster! this was so rough, much harder than I thought it would be :”( my last poster was kind of a scrap so started over from nothing. I used the repetition of the word Helvetica to emphasize how many different opinions/narratives there are around Helvetica. From those different narratives, the one I wanted to focus on was whether it’s capitalist or socialist (hence the focus on those words within that ocean of text). I experimented with both a white background version of this with inverted colors and the one you see now. I settled on the black one because it gives it more of the ominous/underground feel I was going for + I feel like it’s more legible. Please tell me how to fix this <3 (had some mishaps w indesign that I didn't know how to fix, can we pretend those don't exist?) #project3.2
This is my redesigned poster….
This is my redesigned poster. Taking the feedback that my last poster was too ominous/scary, I decided to focus on the ubiquity of the typeface here (which can be interpreted as ominous or comforting, depending on how the viewer feels about uniformity). After spending hours in Indesign, it feels a little silly to be choosing such a simple design, but I like that this version isn’t too busy or distracting, allowing the repetition of the letters to be the dominant design feature. Please let me know what you think!
Hoping you’re all doing well (:
Revised Helvetica Poster – Bernardo
Hi everyone! This is the revised version for my Helvetica poster. The feedback I received on the original version made me realize that the frame was indeed not big enough. However, after increasing the size of the text framing the poster I struggled with continuing to emphasize the title in the way I wanted. Increasing the size of the text framing the poster reduced a lot of the negative space around the title, which forced me to find new ways to bring more focus to the title. In an attempt to increase legibility, I also tried following some of the suggestions I had received such as removing the letter in the middle instead of the a in the end or removing the first letter instead of the last one. Those changes, however, did not work as well for me in alluding to the deficiencies and loose ends in contrast to the stable and widespread characteristics of Helvetica presented in the movie. In the end, this was my favorite setup from the spreads I had on my InDesign document. :)))
Hey there! here’s my revised Helvetica poster :)
So originally I had said my inspiration was the way Helvetica was described to be held by the blank space around it, but in reality, that was just the launching pad for me to play with the idea of white space when making my poster. The quote from the movie that I feel I wanted to emulate in my work was this one:
“Helvetica has almost like a perfect balance of push and pull in its letters. And that perfect balance sort of is saying to us – well it’s not sort of, it *is* saying to us – ‘don’t worry, any of the problems that you’re having, or the problems in the world, or problems getting through the subway, or finding a bathroom… all those problem aren’t going to spill over, they’ll be contained. And in fact, maybe they don’t exist.’ ” – Leslie Savan
In my original, I had this general concept contained almost like an image at the center of the page. Prof. Choi suggested I distance myself from that and consider letting that theme/concept be the design of the poster rather than a component of it. That’s what I tried to do, allowing the messy background to communicate ubiquity and chaos, while the title serves as a sort of breath of air and a stable focal point. I did a bunch of versions of this and settled on this one to present, but creating several iterations helped me refine the message of my poster and really decide what I was trying to accomplish. Definitely grateful I didn’t have to do this one by hand ahahaahaha
Hi! This is my updated…
Hi! This is my updated Helvetica screening poster. I tried to stress how Helvetica had a very divided response, generating such passionate responses from designers as either a perfect typeface or a horrible one. I would love to hear your thoughts on the redesign!
Hi guys! With this edit,…
Hi guys! With this edit, I want to play with the ubiquity and dominance of helvetica. I made sure that certain letters continued off the page to imply that they spread/influence beyond the poster, and I placed the information in-line with the dominant lines of the font to show helvetica exerting a sort of “invisible influence” on the page. I set the text at a slant again because it seemed to reinforce that movement off-the-page, as if the font is coming from somewhere and going somewhere else. I have like 20 different versions of this (I took Prof. Choi’s advice to make multiple versions and couldn’t stop!), so I’m not sure that this is the best version of the idea. Eventually, I had to stop tinkering, and this is where it landed 😊.
helvetica poster redesign
hi! for some reason, I can’t upload an image larger than this and I’ve tried many many times, so I also attached a PDF that hopefully has a better quality version of the poster. I struggled a lot with getting relevant information to be a part of the image so I would love feedback on that! thanks
Here’s my updated Helvetica poster….
Here’s my updated Helvetica poster.
(I was in between having “A film screening of:” the size it is here, or the same font as the rest of the other information. Let me know what y’all think. plz. pretty plz. 🙂 )
Did my best to take…
Did my best to take into account much of the advice I got last time – tried to make it “feel like Helvetica” and did my best to make the question mark more readable. According to Prof. Choi’s advice, I put it in landscape so as to make it more cohesive, instead of having two sections in the upper and lower half. I’m curious if you all think these changes were effective.
Here is my updated Helvetica Poster.
Dear Anna K, Anna Z,…
Dear Anna K, Anna Z, Annie, Avery, Bernardo, Corey, Emma, Jacob, James, Lauren, Leo, Lourdes, Marshall, Melissa, Rosa, Tilman, and Zawar:
Although we can not be physically together in the room 210 of Green Hall, 1156 Chapel Street, New Haven, CT for the rest of the semester, please know that we are still very much together, and our class, Introduction to Graphic Design, continues.
As we all know that this distance learning would inevitably be something quite different from what we have had—especially without experiencing the physical, spatial, tactile dimensions of your work, let alone your immediate company, I wanted to find the best way for us to keep learning, helping each other, and having fun within the limitations we face.
So as a start, I created this space for us. Think of it as our classroom, that is open to you at all times. You can share your work, thoughts, questions, concerns, or anything else you’d like to share with the class. I will be here to guide you, talk to you, and also keep sharing things you can learn from. Just like how important our discussions were in class, you are very much encouraged to comment on other people’s work. As we are all new to this, let’s be extra supportive of each other.
Having this shared space for us that’s continuously open and available is important because: while we will have some zoom classes as needed, some of you are now in different time zones, some of you may not have a great internet connection, or a quiet space to participate via zoom. Also, I like to have a sense that we are all connected 🙂
Please know that our original syllabus/plan will change. Our pace and workload will be adjusted considering the unique situation each of you are in. I will post announcements/next steps here as we move along.
Some guidelines for using the site:
× Once you are logged in (after registering, which takes only two seconds!) you will always see the editor as the first thing on the homepage of the site.
× This front-end editor is there so you can easily post things. You can either drag and drop your image into the text field or click on the image icon on the top tool bar. Make sure that the images are in jpg, gif or png format if you want them to appear in your post. Pdfs will appear as a link you can click on to see the pdf.
× These posts will be automatically filed under “Pin-ups & Discussions” in the menu on the right side.
× After posting, you can still edit/delete your posts by clicking three dots on the top right corner of your post.
× You need to be logged in to make comments on posts.
× When posting your assignments, let’s try to use hashtags for different projects so we can easily search everyone’s work for a certain project. And of course you can add any other hashtags! So, for the current projects you’re working on, how about we use #project3.1 ( for Word flyer) and #project3.2 (for Helvetica poster)?
× Please explore other parts of the website and see if you have any difficulties using it. Obviously I had to build it really quickly and it is still in progress. We will keep building it together! Let me know if you have any suggestions as well as questions.
March 24, 2020
From Brooklyn,
Y
P.S. Miss these days and miss you all!
