So originally I had said my inspiration was the way Helvetica was described to be held by the blank space around it, but in reality, that was just the launching pad for me to play with the idea of white space when making my poster. The quote from the movie that I feel I wanted to emulate in my work was this one:

“Helvetica has almost like a perfect balance of push and pull in its letters. And that perfect balance sort of is saying to us – well it’s not sort of, it *is* saying to us – ‘don’t worry, any of the problems that you’re having, or the problems in the world, or problems getting through the subway, or finding a bathroom… all those problem aren’t going to spill over, they’ll be contained. And in fact, maybe they don’t exist.’ ” – Leslie Savan

In my original, I had this general concept contained almost like an image at the center of the page. Prof. Choi suggested I distance myself from that and consider letting that theme/concept be the design of the poster rather than a component of it. That’s what I tried to do, allowing the messy background to communicate ubiquity and chaos, while the title serves as a sort of breath of air and a stable focal point. I did a bunch of versions of this and settled on this one to present, but creating several iterations helped me refine the message of my poster and really decide what I was trying to accomplish. Definitely grateful I didn’t have to do this one by hand ahahaahaha

#project3.2

miss you all and hope you’re safe 🙂
here’s my revised Word Flyer!

LourdesRohan WordFlyer

#project3.1