Recent Updates
Spring 2020
Hi all,
I have already said this during our last class and in my sappy email, but again, I am so proud of all of you!
I know many of you must be working hard on revising your projects. I’m looking forward to seeing your final submissions. Again, by Wednesday, May 6, send me ONE email with either attachments or links to your PDF files of project 3.1, 3.2, 3.3 and 4, so I don’t miss anything.
As I mentioned, in order to help you keep working on your own and support each other in general, I will keep holding my office hours every Tuesday 10:30am –12:20pm starting from May 12. So not this week (we deserve one week of break?) but the following week. Same Zoom link. Thank you those who emailed to let me know that you want to do this! We can change the time if the majority of you want to meet later, but right now this time seems to work for everyone, right?
We will discuss the book I sent you, other reading materials or films I’ll introduce to you, and anything you’re reading or watching, revisit your past projects, or start new projects together… Your ideas are welcome. Take advantage!
Oh, I meant to send this to you. I remembered a student had sent this as his application and luckily I still had it. Look at all of you!
And lastly, here, I photoshopped Marshall into our class photo! 😛 Now the class is complete. (Compared to the first day you look so much more mature on your last day! This pandemic age you, or did I? 😉
#project3.2
Herbert Matter
Have you guys ever noticed this logo around the Union Station in New Haven?
Well, seeing these photos of mine all taken at different times over the years, you can probably tell that I certainly have paid special attention to this. 🙂
For those of you who ever wondered what it is and who designed it: it’s a logo for New Haven Rail Road, designed in 1952–1955 by Herbert Matter(1907–1984), who also taught design and photography at Yale from 1952 to 1976. (He had worked as a photographer for magazines such as Harper’s Bazaar and Vogue). You actually have seen his posters for the Swiss Tourist Office from one of my presentations. Do you recognize these?
There is a documentary film about Matter, The Visual Language of Herbert Matter, which I sometimes show in class. Watch the trailer:
Obviously we couldn’t do this together semester, but good news! I found a way for you to watch it. Kanopy has this film in their collection, and you can access their entire collection with your Yale credentials. The only thing is that you’ll need to download and install VPN from Yale software library which can be a little bit of work. But I think it is worth it, especially seeing the vast collection Kanopy has. There are more design documentaries and other films I will recommend from there! There is so much we can watch together.
And now next time you walk by this logo, you’ll know the backstory!
More about Herbert Matter: herbertmatter.org
https://pleaseenjoy.com/#/helvetica-sideview/ This is something by…
https://pleaseenjoy.com/#/helvetica-sideview/
This is something by Ji Lee, a graphic designer. I was just excited to find something fun related to Helvetica!
Yes it’s late, no I…
Yes it’s late, no I didn’t get any feedback on this version yet, yes I’m going to blame it all on Passover. I actually created an entirely new version last night but I decided it was too scary-looking which didn’t seem fitting, so I’m only posting this version.
Hey guys! I’m working on…
Hey guys! I’m working on the final revisions for my Helvetica poster, and I’m kind of stumped. I was wondering if any of you maybe had thoughts on which version works better… #project3.1
Herb Lubalin
While posting about the Whole Earth Catalog, I thought of Herb Lubalin, a designer who you should all know about when it comes to iconic magazine design, as well as typography, type design, logotype design.
Under a different circumstance, we may have taken a field trip to New York! (I know. I’m sad too.) Every year I take my Intro class to different places depending on what is going on in the City, but The Herb Lubalin Study Center of Design and Typography is definitely on my go-to list.
Luckily, the Center has two amazing websites where you can see and learn more about Lubalin’s work.
lubalin100.com
flatfile.lubalincenter.com
Even better, his iconic magazines Avant Garde, Eros, and Fact are entirely digitized and available for all to see.
See Avant Garde
See Eros
See Fact
Here’s another magazine he founded and designed, U&lc (Upper and Lower case, the International Journal of Typographics) for the type foundary ITC.
Here you can see the volume 1, number 1, published in 1973.
And here you can learn more about the U&lc.
Lastly, here’s the Lubalin Center‘s director Alexander Tochilovsky telling all the stories behind these magazines. It would have been better if we had visited him and heard this in person, but it’s still pretty great 🙂
#project3.1
“Final” Client Poster
Hi everyone! I made quite a few changes to the previous version of my client poster. I hope this reflects better the coming together of distinct communities, which I believe is the most prominent feature of the stream aid.
Final version for Branford IMs…
Final version for Branford IMs poster!
Hey guys! This is my…
Hey guys! This is my (most) final design. I’d love to hear any comments/critiques! Buy smart 🙂
Here’s my revised poster! Based…
Here’s my revised poster! Based on the critiques in class, I incorporated all of the text into the shirt design and “wove” in more coronavirus imagery. I was missing the texture and “handcrafted-ness” of my other design direction, so I added some threads and stitching to further emphasize what quarantinians is!
here’s my final poster!
here’s my final poster!
Here’s my final poster! It’s…
Here’s my final poster! It’s not too different from the revised version I showed in class, I just played a bit with the spacing of the “echoes” and fixed up the margins using the box suggestion people gave in class. I looked at making more echoes that bled off the page, but in the end, I felt like it looked a little too messy and busy. Excited to hear what you all think!
Hey guys! Here’s two versions…
Hey guys! Here are two versions of my scavenger hunt poster.
The first is the final with a “magnifying glass” effect on the text, and the second is an alternate without the effect.
The first poster is my…
The first poster is my final edit, the second is the version from last Thursday (since I couldn’t share with the whole class, I wanted to show the progression)
This is my revised poster!…
This is my revised poster! Based on the comments last time about the red “Hate is a virus.” text taking away attention from the resources information in white, I decided to make it more transparent to blend in with the rest of the background text on hate crime situations. The goal was to first get the resources across, and then to also raise awareness on hate crimes against Asian Americans during these times, so I wanted to make sure that the white, small text was the first to receive attention. To still give the “Hate is a virus.” text some emphasis, I repeated it after every hate crime situation. It is also the last sentence in the background text block, and with the white resources information text dragging the eye to that corner, I feel like it would be natural to also see the “Hate is a virus.” text. I would love to hear your thoughts on the revised poster!
Hey everyone, my brain is…
Hey everyone, my brain is fried so this is my (most) final poster yet, but I’m certain there is much room for improvement. I took out the “rays of light” because I think the holes/pyramids and the light were two different ideas trying to communicate the same theme. Instead, it’s just the text *rising* (although subtly), and it’s the lightest thing in the composition (hopefully, some subconscious rising out of the darkness/rising above commentary is sparked). Anyways, that is that!
Hi there! here’s my final…
Hi there! here’s my final poster for Grimes’ Miss Anthropocene album release! Thanks for all your compliments and constructive feedback 🙂
two versions of the earth…
two versions of the earth day poster!
hi everyone! i was wondering…
hi everyone! i was wondering if i could get some feedback about these two posters – i was trying to simplify them after last class while still keeping the new additions (qr code + “make your voice heard &”). i know they’re super similar but if anyone has thoughts about which flows more and makes the information more accessible i’d love to hear it! thanks
I’m still having hardships deciding…
I’m still having hardships deciding the direction of the poster under this same theme. I would love to hear thoughts on these!
Re-updated Helvetica poster. Did my…
Re-updated Helvetica poster. Did my best to take into account much of the critiques from last class. I’m a little concerned that I may have reverted to some of the issues I had before, namely that the poster is segmented into two sections, but I think it works here and that it gives off the look of a movie poster, which helps communicate what the event is.
This is my redesigned poster….
This is my redesigned poster. Taking the feedback that my last poster was too ominous/scary, I decided to focus on the ubiquity of the typeface here (which can be interpreted as ominous or comforting, depending on how the viewer feels about uniformity). After spending hours in Indesign, it feels a little silly to be choosing such a simple design, but I like that this version isn’t too busy or distracting, allowing the repetition of the letters to be the dominant design feature. Please let me know what you think!
Hoping you’re all doing well (:
Here’s my updated Helvetica poster….
Here’s my updated Helvetica poster.
(I was in between having “A film screening of:” the size it is here, or the same font as the rest of the other information. Let me know what y’all think. plz. pretty plz. 🙂 )
Revised Helvetica Poster – Bernardo
Hi everyone! This is the revised version for my Helvetica poster. The feedback I received on the original version made me realize that the frame was indeed not big enough. However, after increasing the size of the text framing the poster I struggled with continuing to emphasize the title in the way I wanted. Increasing the size of the text framing the poster reduced a lot of the negative space around the title, which forced me to find new ways to bring more focus to the title. In an attempt to increase legibility, I also tried following some of the suggestions I had received such as removing the letter in the middle instead of the a in the end or removing the first letter instead of the last one. Those changes, however, did not work as well for me in alluding to the deficiencies and loose ends in contrast to the stable and widespread characteristics of Helvetica presented in the movie. In the end, this was my favorite setup from the spreads I had on my InDesign document. :)))
Helvetica Poster Redesign
Hi guys, I apologize for the bit of a late upload, but here is my Helvetica poster redesign! I ultimately decided to utilize the white(black) space within the swiss flag more in this design and balanced the rest of the text above and below the title of the movie. I had to finagle the upload a little because for some reason the png version of this file would not copy over correctly and the HELVETICA wouldn’t be centered. Thanks to you all!
I finally got everything settled!!…
I finally got everything settled!! It feels very nice to have a working laptop 🙂
This is the second version of my flyer.
Two posts in a row!…
Two posts in a row! It’s 6:00 am here in Korea.
Pulled a pleasant all-nighter catching up with everything.
Here’s my second version of the Helvetica poster. I’m not sure if I stuck to the rules by doing this, but I needed to use some boxes to show that my poster is about the letterpress.
Hey guys! I decided to…
Hey guys! I decided to keep my original format for this one but reduce the size of the top left text and the middle text to add a bit more white space. I wanted the wider white space to kind of take away from the “rom commy” feel of my original poster and give it a cleaner feel. I do, however, worry that my poster is still a bit rom commy because I can’t quite tell what rom commy is if I’m being honest. I would love any feedback on my poster if it still feels a bit cheesy. I also just pushed all the text to the margins to keep the clean and uniform feel.
Here’s my revised Helvetica poster!…
Here’s my revised Helvetica poster! Apologies for the delay — my InDesign decided to start glitching for a bit but I just got it to work again. The comments about my last poster were primarily about the fact that it looked more like a poster for the movie itself rather than a screening, so I reorganized the information to hopefully better reflect the actual event it’s supposed to be advertising.
Here’s my Helvetica poster! this…
Here’s my Helvetica poster! this was so rough, much harder than I thought it would be :”( my last poster was kind of a scrap so started over from nothing. I used the repetition of the word Helvetica to emphasize how many different opinions/narratives there are around Helvetica. From those different narratives, the one I wanted to focus on was whether it’s capitalist or socialist (hence the focus on those words within that ocean of text). I experimented with both a white background version of this with inverted colors and the one you see now. I settled on the black one because it gives it more of the ominous/underground feel I was going for + I feel like it’s more legible. Please tell me how to fix this <3 (had some mishaps w indesign that I didn't know how to fix, can we pretend those don't exist?) #project3.2
Hey everyone!!!
This is totally random and not really related to the project we’re working on, but I found this website that allows you to test your understanding of kerning. I thought it was pretty cool, and maybe some of you will enjoy it :).
https://type.method.ac/
I hope everyone is well!
Emma
helvetica poster redesign
hi! for some reason, I can’t upload an image larger than this and I’ve tried many many times, so I also attached a PDF that hopefully has a better quality version of the poster. I struggled a lot with getting relevant information to be a part of the image so I would love feedback on that! thanks
Did my best to take…
Did my best to take into account much of the advice I got last time – tried to make it “feel like Helvetica” and did my best to make the question mark more readable. According to Prof. Choi’s advice, I put it in landscape so as to make it more cohesive, instead of having two sections in the upper and lower half. I’m curious if you all think these changes were effective.
Re: Bernardo’s question
You couldn’t see the buttons for Vertical Justification because of your screen size (I tested with my laptop, same thing happens). One way of fixing it is to turn off what you don’t need in Customize Control Panel setting which we looked at together. See below, for example, I turned off Quick Apply which I don’t ever use, and then I could see the vertical justification buttons.
3.1 – Word Flyer Redesign – Bernardo
Avery Mitchell Updated Word Flyer
Hi! Hope everyone is safe & healthy. Missing you all 🙁
Here’s my revised word flyer. I hoped I linked it right.
project 3-1 update-2 wishing everyone…
Word Poster #project3.1
3.1 Flyer Redesign – Melissa
miss you all and hope…
miss you all and hope you’re safe 🙂
here’s my revised Word Flyer!
Anna Zhang 3.1 Updated #project3-1
Hey everyone! Hope Zoom University…
Hey everyone! Hope Zoom University is treating everyone well.
Marshall Barg word-flyer(updated)
#project3.1
(sorry for the late post)
Stay Safe Y’all and Poster Upload
coreydunn-Monologue Poster Redesign
Hello everyone! Let’s make the best of this situation :P. Here’s my poster.
#project3.1
Hey y’all, hope you’re healthy…
Hey y’all, hope you’re healthy and have a seamless transition into online learning 🙂
3.1 — Word Flyer Redesign, Emma
Hi everyone!
I hope that all are well. Here is my redesigned Word flyer. I hope I posted + linked it correctly.
hey guys! really miss showing…
hey guys! really miss showing up to class on tuesdays and thursdays. hope everyone is okay and doing well 🙂
