While posting about the Whole Earth Catalog, I thought of Herb Lubalin, a designer who you should all know about when it comes to iconic magazine design, as well as typography, type design, logotype design.

Under a different circumstance, we may have taken a field trip to New York! (I know. I’m sad too.) Every year I take my Intro class to different places depending on what is going on in the City, but The Herb Lubalin Study Center of Design and Typography is definitely on my go-to list.

Luckily, the Center has two amazing websites where you can see and learn more about Lubalin’s work.
lubalin100.com
flatfile.lubalincenter.com

Even better, his iconic magazines Avant Garde, Eros, and Fact are entirely digitized and available for all to see.

See Avant Garde
See Eros
See Fact

Here’s another magazine he founded and designed, U&lc (Upper and Lower case, the International Journal of Typographics) for the type foundary ITC.

Here you can see the volume 1, number 1, published in 1973.

And here you can learn more about the U&lc.

Lastly, here’s the Lubalin Center‘s director Alexander Tochilovsky telling all the stories behind these magazines. It would have been better if we had visited him and heard this in person, but it’s still pretty great 🙂