Hi all, great seeing you today. While we are focusing on learning technical skills and typographic details at this particular moment, I would like you to take a pause and reflect on all the little steps you have taken since the beginning of this semester.

It is easy to forget about the big picture and the fundamentals (like, what exactly is it that I’m doing? And why? And what was this thing called design again?) when you are working on a specific assignment with a specific subject matter, but the good news is that you may(should) have already internalized some of the fundamentals and may be utilizing everything that you’ve learned synchronically, without even thinking about it! (I hope… 🙂 )

As we continue to go further on this journey, I would like you to always remember why you are doing what you are doing and what it all means.

This reading will take you back to the underlying context of what we are doing and give you more examples of various visual strategies—which you may want to try to press against what you are doing with your posters now. Take a read, and if you have any comments or questions, bring to class on Thursday.

An excerpt from A Primer of Visual Literacy, Donis A. Dondis