Hi guys! With this edit,…

Screen Shot 2020-03-28 at 8.43.05 PM

Hi guys! With this edit, I want to play with the ubiquity and dominance of helvetica. I made sure that certain letters continued off the page to imply that they spread/influence beyond the poster, and I placed the information in-line with the dominant lines of the font to show helvetica exerting a sort of “invisible influence” on the page. I set the text at a slant again because it seemed to reinforce that movement off-the-page, as if the font is coming from somewhere and going somewhere else. I have like 20 different versions of this (I took Prof. Choi’s advice to make multiple versions and couldn’t stop!), so I’m not sure that this is the best version of the idea. Eventually, I had to stop tinkering, and this is where it landed 😊.

#project3.2